Joshua Hughes, Author at World Branding Forum

Read Time:3 Minute, 58 Second

The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Campaigns Featured Marketing News

Oral-B announces the launch of its oral health initiative

Joshua Hughes

October 21, 2020

Eva Longoria, Kelly Rowland, Mario Lopez, and Manny MUA are joining forces with Oral-B to bring awareness to the importance of making oral health a...

Read Time:1 Minute, 56 Second

Advertising Campaigns Featured News

India Gate unveils its new festive campaign by Lowe Lintas Delhi

Joshua Hughes

October 20, 2020

The campaign by Lowe Lintas Delhi aims to position Indian Gate as an integral part of the upcoming Diwali festive preparations India Gate Basmati Rice...

Read Time:2 Minute, 10 Second

Branding Featured News

Carlos Santana announces the launch of cannabis brand Mirayo

Joshua Hughes

October 7, 2020

Mirayo incorporates Carlos Santana's philosophies into a product that is naturally sun grown and promotes the spiritual effects of cannabis Carlos Santana, the ten-time GRAMMY...

Read Time:4 Minute, 13 Second

Branding Featured News

Bauer launches medical-grade face masks to enable safe return of Hockey

Joshua Hughes

June 18, 2020

Taking learnings from Bauer medical-grade face shields, the company will launch a new product lineup to help hockey return safely and as a daily safeguard...

Read Time:1 Minute, 21 Second

Advertising Featured News

Bounty and Twitch prepare gaming battle stations for messy moves

Joshua Hughes

June 15, 2020June 15, 2020

Twitch streamers join forces with Bounty, the quicker picker-upper because messes aren’t limited to the kitchen Bounty partners Twitch for every gamer out there. Every...

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Advertising Branding Design Featured News

Election Vodka, inspired by the highly-anticipated US presidential race

Joshua Hughes

June 9, 2020June 9, 2020

The Election Vodka is a limited edition American-made spirit launched with zero promises whatsoever of improving anyone's life or how the rest of the year...

Read Time:2 Minute, 7 Second

Advertising Branding Featured News

Cole Haan enters the athletic performance footwear space

Joshua Hughes

June 9, 2020

Cole Haan enters the athletic performance footwear space with the launch of ZERØGRAND Outpace Running Shoe and the ZERØGRAND Overtake Running Shoe Cole Haan, the...

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Branding Featured News Technology

PopSockets and Burt’s Bees collaboration marries tech and lip care

Joshua Hughes

June 3, 2020

PopSockets latest collaboration features the all-natural Burt's Bees lip balm combined with the classic functionality of a PopGrip PopSockets, maker of expandable phone grips and...

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Advertising Featured News

Yum China introduces Beyond Burger at KFC, Pizza Hut and Taco Bell

Joshua Hughes

June 1, 2020

Yum China Holdings, Inc. has announced that it is partnering with Beyond Meat, Inc., a leader in plant-based meat, to introduce the Beyond Burger as...

Read Time:2 Minute, 9 Second

Advertising Featured News

Ferrari and Claude Lelouch spreads optimism in “Le Grand Rendez-Vous”

Joshua Hughes

May 29, 2020May 29, 2020

Claude Lelouch’s short film starring the Ferrari SF90 Stradale and Charles Leclerc to premiere on 13 June French director Claude Lelouch shot his short film,...

Read Time:1 Minute, 45 Second

Advertising Featured News

Nike releases “Never Too Far Down” film narrated by LeBron James

Joshua Hughes

May 27, 2020

LeBron James narrates Nike's 90-second spot to remind people we're never too far down to come back Nike, a winner of the World Branding Awards, has...