Joshua Hughes, Author at World Branding Forum

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Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021 After three successful...

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Campaigns Featured Marketing

Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

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Branding Featured News

Samsung inspires Samm Henshaw with a photo of a grinning dog

Joshua Hughes

December 11, 2020December 11, 2020

Samm Henshaw releases new music inspired by an impromptu pet pic captured on a Samsung smartphone Samsung Electronics Co., Ltd has announced a fresh and...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Campaigns Featured News

Roe & Co Irish Whiskey partners Guinness for its first US campaign

Joshua Hughes

December 9, 2020

Best enjoyed side by side, Roe & Co and Guinness raise a glass to good neighbours everywhere It's no secret that good neighbours make for...

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Campaigns Featured Marketing News

KFC and Lifetime unveils a recipe for seduction for the holidays

Joshua Hughes

December 9, 2020

Order a KFC bucket meal for delivery, and cosy up with Mario Lopez as Colonel Harland Sanders in the KFC-branded Lifetime Original Mini-Movie premiere Kentucky...

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Campaigns Featured News

MTN DEW announces its investment in Black Entrepreneurship

Joshua Hughes

December 8, 2020

MTN DEW partners with Howard University, Hampton University and other PepsiCo HBCUs in an effort to discover, challenge and uplift the next generation of doers...

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Campaigns Featured News

Postmates partners Lil Nas X to grant wishes around the world

Joshua Hughes

December 8, 2020December 8, 2020

Postmates' Holiday Campaign on Twitter is Back On December 7 Through 10 December Featuring Santa Nas X Postmates' fourth annual #BetterThanSanta is here and in the...

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Branding Featured News

Jeep and LEGO Group unveils its latest collaboration

Joshua Hughes

December 4, 2020December 4, 2020

Jeep brand and the LEGO Group reveals the newest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon Jeep brand and the LEGO Group revealed the...

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Advertising Featured News

Ferrero Rocher brings an extra touch of magic this holiday season

Joshua Hughes

December 3, 2020

Ferrero Rocher seeks to inspire people with safe, beautiful ways to transform and enhance experiences to create unique memories and to ensure the magic of...

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Campaigns Featured Marketing News

AB InBev unveils an angel in the details of its latest brew, Victoria

Joshua Hughes

December 2, 2020June 13, 2023

ABInBev honours its Belgian roots by featuring St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand...

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Advertising Featured Marketing News

ICICI Prudential launches its latest ad campaign with Lowe Lintas

Joshua Hughes

December 1, 2020December 1, 2020

Lowe Lintas' latest campaign for ICICI Prudential depicts how people have become more cautious since the pandemic and promotes the brand's latest offering ICICI Prudential,...