Eliza Jane, Author at World Branding Forum

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Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their...

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Campaigns Featured News

L’Oréal USA announces the creation of its Inclusive Beauty Fund

Eliza Jane

February 5, 2021

L'Oreal USA's grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship L'Oréal USA has...

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Advertising Featured News

Cheetos features Ashton Kutcher, Mila Kunis, and Shaggy in lastest ad

Eliza Jane

February 3, 2021February 3, 2021

The commercial reveals the superstar cast answering what to do when you get caught sneaking Cheetos to the lyrics of Shaggy's hit song, "It Wasn't...

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Advertising Campaigns Featured News

Mercari to release first-ever national Super Bowl ad campaign

Eliza Jane

January 26, 2021January 26, 2021

Mercari to run ad following its recent launch of "Goodbye, Hello" brand campaign Mercari, the online marketplace that connects millions of people across the US...

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Campaigns Featured News

ASICS returns to its roots to uplift the world through sports

Eliza Jane

January 19, 2021

As the world faces the risk of a mental health pandemic, ASICS renews its commitment to move minds through sport As the world faces the...

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Advertising Campaigns Featured News

Carlsberg unveils its latest spot with actor Mads Mikkelsen

Eliza Jane

January 13, 2021

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen Carlsberg 0.0’s first global...

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Campaigns Featured News

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Advertising Campaigns Featured News

Vivo encourages users to #SwitchOff in its latest ad campaign

Eliza Jane

December 22, 2020

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their near...

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Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

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Campaigns Featured News Technology

Samsung UK announces its latest initiative, ‘Samsung Spotlight’

Eliza Jane

December 17, 2020December 17, 2020

Samsung's initiative is set to offer a platform for performing artists to showcase their skills and talents across the nation in the wake of the...

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Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

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Campaigns Featured News

Channel 4 launches its first Christmas brand campaign, #MerryDifferent

Eliza Jane

December 15, 2020December 15, 2020

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...