Deborah Joy Peter, Author at World Branding Forum

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Gillette Venus is collaborating with beauty and lifestyle YouTube star, Remi Cruz, to release the brand's first ever limited-edition razor. Gillette Venus, in partnership with beauty...

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Featured Marketing News

Renaissance Reinvents the Iconic Savery Hotel

Deborah Joy Peter

December 6, 2018December 6, 2018

Renaissance Hotels has breathed new life into the historic Savery Hotel located in Des Moines, spending millions on its refurbishment. Following a multi-million-dollar revamp, the Renaissance...

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Belle Vodka Rocks Out with Mindi Abair and Band

Deborah Joy Peter

December 5, 2018December 5, 2018

Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...

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Campaigns Featured News

Italian National Tourist Board Charms Canadians

Deborah Joy Peter

December 4, 2018December 5, 2018

The Italian National Tourist Board has partnered with Toronto-based creative shop, Brand Grow Media, for its Live in the Moment campaign. The Italian National Tourist...

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Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Burger King Whips Up the Dogpper for Doggies

Deborah Joy Peter

November 29, 2018November 29, 2018

Burger King has introduced its first dog bone for pets at home—which features the familiar flame-grilled beef flavour of the Whopper burger. Burger King has...

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Featured Marketing News

Mazda Enhances the Drive with Redesign

Deborah Joy Peter

November 28, 2018November 28, 2018

Mazda has unveiled its new generation of cars with the redesign of a fan favourite and its upcoming global roll-out slated for early 2019. Mazda...

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Design Featured News

Hyundai Appoints BTS Palisade Ambassadors

Deborah Joy Peter

November 27, 2018November 27, 2018

Hyundai has announced the appointment of seven-member music group, BTS, as the global brand ambassadors for its Palisade SUV. Hyundai has named seven-member group, BTS,...

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Featured Marketing News

Krispy Kreme Rings in the Holiday Season

Deborah Joy Peter

November 26, 2018November 27, 2018

Krispy Kreme has launched a limited-edition doughnut selection and classic seasonal beverage in time for the holiday season. Krispy Kreme has announced the return of...

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Featured Marketing News

WestJet Spreads Wings with Dublin Service

Deborah Joy Peter

November 23, 2018November 23, 2018

WestJet is launching a seasonal nonstop service that goes from Halifax to Dublin. The flight service will run from 29 April to 25 October 2019....

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Nat Geo Reveals Hong Kong’s Beauty Secrets

Deborah Joy Peter

November 22, 2018November 22, 2018

The Hong Kong Tourism Board and Nat Geo have tied up for the tenth annual installation of the Great Outdoors national tourism campaign. The Hong Kong Tourism Board has...