Deborah Joy Peter, Author at World Branding Forum

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Papa John’s has added to its menu with its Bacon Cheddar and Wisconsin Cheese Stuffed Cheesesticks nationwide release. Papa John's is ushering in the NFL...

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Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Taco Bell Double Stacks the Season with Flavour

Deborah Joy Peter

December 22, 2016December 22, 2016

Taco Bell has introduced a nationwide promotion in the United States featuring three new flavours from its $1 Double Stacked Tacos deal. Mexican-inspired fast food...

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Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

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DoubleTree by Hilton Hotel Niagara Falls NY Opens

Deborah Joy Peter

December 20, 2016December 20, 2016

DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...

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Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

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Emperador Brandy Raises Glass to American Entry

Deborah Joy Peter

December 16, 2016December 16, 2016

Brandy manufacturer, Emperador Distillers, has appointed G.K. Skaggs to undertake its marketing and import activities in the United States. Emperador Distillers, based in the Philippines,...

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Glen Moray Launches Elgin Heritage Collection

Deborah Joy Peter

December 15, 2016December 16, 2016

Glen Moray has rolled out the Elgin Heritage range of whiskies, which features three single malt varieties created at its Speyside distillery. Glen Moray has...

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L’Occitane Opens Doors to Manhattan Flagship Store

Deborah Joy Peter

December 14, 2016December 14, 2016

The L'Occitane shop features the first Smart Beauty fitting room, allowing shoppers to personalise their experience in a digital format. Premium cosmetics giant, L'Occitane, known for...

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Taco Bell Eyes European Expansion with Spanish Focus

Deborah Joy Peter

December 13, 2016December 13, 2016

Taco Bell looks to accelerate international growth with the upcoming expansion of the quick service brand further into the Spanish market. Mexican-inspired chain, Taco Bell,...

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Lagavulin Spreads Holiday Cheer with Nick Offerman

Deborah Joy Peter

December 12, 2016December 12, 2016

Lagavulin has teamed up with Nick Offerman for a New Year’s special, inviting revellers to party at home with its My Tales of Whisky series....

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Design Featured News Technology

Vanguard Sees Global Roadster Motorcycle Debut

Deborah Joy Peter

December 9, 2016December 9, 2016

New York City based motorcycle group, Vanguard, has unveiled the prototype of its latest premium model known as the Roadster. Vanguard has launched a new...