Deborah Joy Peter, Author at World Branding Forum

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Beef Loving Texans has launched an advertising campaign celebrating Texan heritage and a rich food and people culture around good eats. Beef Loving Texans has...

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Featured Industry News

Havas Chicago Names John Norman CCO

Deborah Joy Peter

March 21, 2019March 21, 2019

Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer. Havas Chicago has...

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Campaigns Featured News Videos

Belairdirect Drives Brand with Refocused Strategy

Deborah Joy Peter

March 20, 2019March 22, 2019

Belairdirect has updated its marketing strategy and is using cinematic storytelling to relay its elevated consumer focus through a campaign. Belairdirect, the Canadian car and...

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Campaigns Featured News Videos

Y7 Studio Unveils We Are a Tribe Called Sweat

Deborah Joy Peter

March 19, 2019March 22, 2019

Y7 Studio rolls out first brand campaign to reveal its new anthem and announce the expansion of its movement across the United States. Yoga studio...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Campaigns Featured News Videos

Febreze Grooves to the Tune of Fans with Album

Deborah Joy Peter

March 15, 2019March 19, 2019

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads since...

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Branding Featured News

Indochino Has Men Chasing Daylight in Style

Deborah Joy Peter

March 14, 2019March 14, 2019

Indochino has released its SS19 collection, Chasing Daylight, which entails an expanded offering to include casual wear and other styles. Custom apparel label, Indochino, has...

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Featured Marketing News

Glenlivet Debuts $25,000 Bottle of Vintage 1967

Deborah Joy Peter

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...

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Branding Featured News

Cascade Pure Essentials Spruces Up Kitchens

Deborah Joy Peter

March 12, 2019March 13, 2019

Cascade has rolled out its latest offering dubbed Pure Essentials which comes in two refreshing scents: Lemon Essence and Orange Blossom. Cascade, has launched Pure...

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Branding Featured News

Julius Meinl Adds Midlands to Coffee Footprint

Deborah Joy Peter

March 11, 2019March 11, 2019

Driving a global presence that now spans Austria, Central and Eastern Europe, the Adriatics, Russia, and Dubai, Julius Meinl enters Midlands. Viennese coffee roaster, Julius...

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Campaigns Featured News Videos

Pomellato Hits Home with Human Gems

Deborah Joy Peter

March 8, 2019March 11, 2019

Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers. Premium jewellery-maker, Pomellato has joined...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...