Ashley Ooi, Author at World Branding Forum

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Displaying the true power of British fashion, Mulberry and Paul Smith have teamed up to release an exclusive handbag collection. Named Antony after the classic...

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Branding Design Entertainment Featured General Marketing News Technology

Pepsi Celebrates 125th Anniversary With 125-Day Campaign and New Logo

Ashley Ooi

August 30, 2023

A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...

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Featured General

How to Pronounce Brand Names Correctly: 60 International Brands

Ashley Ooi

August 29, 2023August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...

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Featured General Marketing News Technology

Android Auto Google Maps to Start Showing EV Charging Stations

Ashley Ooi

August 24, 2023August 24, 2023

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

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Branding Campaigns Featured Marketing

Elephant Atta and krow Group Release Touching Family-Centred Campaign

Ashley Ooi

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed...

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Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

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Featured Marketing News

Dunkin’ Launches Dunkin’ Spiked Iced Coffees and Teas

Ashley Ooi

August 18, 2023

American doughnut company Dunkin’ has launched its new range of Dunkin’ Spiked iced coffees and teas, offering boozy beverages to pair with their sweet treats....

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Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

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Advertising Branding Entertainment Featured

11 Memorable Brand Jingles and Songs From Global Brands

Ashley Ooi

August 17, 2023

Whether to the tune of Jingle Bells or Happy Birthday, memorable brand jingles are hard to forget. In branding and advertising, a jingle plays a...

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Branding Campaigns Featured Technology

La-Z-Boy Declare Long Live The Lazy With New Platform

Ashley Ooi

August 15, 2023

On National Lazy Day (August 10th), American furniture brand La-Z-Boy launched its ‘Long Live The Lazy’ marketing platform with a national ad campaign. Reclaiming laziness...

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Design General Marketing News

Heaven by Marc Jacobs Debuts First Beauty Product, Hair Dye

Ashley Ooi

August 15, 2023

American fashion label Marc Jacobs has dropped the first beauty product for its Heaven by Marc Jacobs line. Heaven, its rebel teen fashion and beauty...

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General Marketing Technology

Everything To Know About The Logitech Casa Pop-Up Desk

Ashley Ooi

August 14, 2023

Even with dedicated organisers for knick-knacks, office tables can look like a mess because of the appearance of many items. Fortunately, those problems can now...