Anisha Kapoor, Author at World Branding Forum

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"Mr. Sun", created by Area 23 for Mollie Biggane Melanoma Foundation captured the prestigious Titanium Award for Best in Show In this chilling film, presented...

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Advertising Industry

Joanne Zaiac Named Chief Client Officer of Merkle Americas

Anisha Kapoor

October 27, 2017October 27, 2017

Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment...

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Campaigns Featured Marketing News

Milklife Campaign Announces Team Milk Olympic Roster

Anisha Kapoor

October 26, 2017October 27, 2017

Milk Life supports more than 30 U.S. Olympic and Paralympic medalists, legends and hopefuls across the country as part of Team Milk Today, the Milk...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Featured Marketing News

Chile Promotes World-Class Services Platform in International Campaign

Anisha Kapoor

October 25, 2017October 25, 2017

Highlighting its innovative, creative, and high-quality service sector, "Chile, a World of Services" launches in the United States this week Reliability, diligence, and creativity are...

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Advertising Industry Marketing

Demandbase Reports Agency Based Marketing Expands to Agencies

Anisha Kapoor

October 25, 2017October 25, 2017

New research from Demandbase reports two-thirds of marketing agencies surveyed use Account Based Marketing to provide better results for clients Demandbase, a leader in Account-Based...

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Industry Public Relations

Camino Public Relations wins Bulldog Reporter Award for Best PR Team

Anisha Kapoor

October 24, 2017October 24, 2017

Bulldog Reporter Prestigious Gold Award Recognises Camino Public Relations Unique Approach to Social Issues Bulldog Reporter announced Camino Public Relations as this year's Best PR...

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Campaigns Featured Marketing

Xerox Unveils Book Collaboration in Support of Global Literacy

Anisha Kapoor

October 23, 2017October 24, 2017

Xerox Collaborative Book Contains Work by Jonathan Ames, Lee Child, Billy Collins, Jonathan Safran Foer, Roxane Gay, Aimee Mann, Gary Shteyngart and More; Cover designed...

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Campaigns Featured Marketing News

Bauer Launches Campaign to Advance Women’s Hockey

Anisha Kapoor

October 23, 2017October 23, 2017

Bauer initiative kicks-off with Canada-US series and a chance to meet these athletes at a game, featuring top athletes Hilary Knight and Marie-Philip Poulin Bauer...

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Featured Marketing News

Vivo Announces Plan to Expand Into More Global Markets

Anisha Kapoor

October 20, 2017October 20, 2017

Entering new markets with comprehensive Vivo product lines to empower self-expression in more young people globally Vivo, a young leading global smartphone brand, today celebrated...

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Featured Marketing News

IHG Announces Loyalty Rewards Plan Merger

Anisha Kapoor

October 20, 2017October 20, 2017

IHG Aligns the best of both programmes to deliver increased value to members IHG (InterContinental Hotels Group), one of the world's leading hotel companies, today...

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Industry Marketing

Johnathan Opdyke Named Chief Strategy Officer of Criteo

Anisha Kapoor

October 19, 2017

As Part of a Growing Commitment to Building the Commerce Marketing Ecosystem in Criteo, Proven Entrepreneur Will Lead Strategic Efforts Criteo, the leading commerce marketing...