Anisha Kapoor, Author at World Branding Forum

Read Time:1 Minute, 55 Second

Baretz+Brunelle sees sign of growth in hiring Anthony Tramontana as Chief Financial Officer Continuing its investment in its growth, Baretz+Brunelle (B+B) has announced the hiring of...

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Advertising Industry

Havas Acquires Majority Stake in Creative Agency Battery

Anisha Kapoor

June 20, 2019

Battery’s specialised capabilities bring a competitive advantage to Havas’ consultants of culture Havas Group announced today it has acquired a majority stake in Battery, a...

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Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

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Branding Campaigns News

John Lewis sets up beauty recycling scheme

Anisha Kapoor

June 18, 2019June 18, 2019

John Lewis has teamed up with TerraCycle to introduce a recycling scheme for their beauty products, BeautyCycle. In a bid to tackle the problem of...

Read Time:2 Minute, 19 Second

Advertising Industry

IBM and Adweek Create Institute for Brand Marketing

Anisha Kapoor

June 17, 2019

IBM and Adweek offer e-learning courses and live events to help educate marketers undergoing transformation IBM and Adweek today announced the creation of the Institute...

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General

PETA petition sees KFC launch vegan burger

Anisha Kapoor

June 17, 2019June 17, 2019

PETA supporters petitioned for KFC to launch a vegan option on their menu - and now they have. ‘The Imposter’ will be available in selected...

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General News

Morrisons and Amazon expand same-day delivery

Anisha Kapoor

June 14, 2019

Morrisons and Amazon will be bringing their same-day delivery service to Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth. Following its success in Leeds, Manchester, Birmingham, and...

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Branding Campaigns News

Costa launches its first RTDs

Anisha Kapoor

June 12, 2019

Costa which was acquired by Coco-Cola earlier this year will be launching its first ready-to-drink products. Coming to the UK at the end of June...

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Branding Campaigns News

Olay to become first major beauty brand to launch refillable packaging

Anisha Kapoor

June 7, 2019

Olay, owned by Procter & Gamble, will begin the 3 month trial from October this year, in the UK and the US. The Regenerist Whip...

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Advertising Industry News

Channel 4 appoints Zaid Al-Qassab as new CMO

Anisha Kapoor

June 6, 2019June 24, 2019

Zaid Al-Qassab, who has been with BT for the last four years, will be joining Channel 4 as the new Chief Marketing Officer from September....

Read Time:39 Second

Advertising Branding News

‘Big on quality, Lidl on price’

Anisha Kapoor

June 5, 2019

Lidl’s latest advertising campaign is set to focus on the quality part of their catchphrase ‘Big on quality, Lidl on price.’ The German retailer, who...

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Advertising Branding Campaigns General Marketing News

Love Island partners with Love Hearts

Anisha Kapoor

June 3, 2019June 3, 2019

Love Hearts, the famous sweets by Swizzels have partnered with Love Island for its fifth season. The iconic sweets will feature phrases and words made...