Wayfair Launches UK Push with Lorraine Kelly

Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots.

Wayfair has launched a new campaign featuring ITV host and brand ambassador, Lorraine Kelly. The push rolls out digitally and on screens across the United Kingdom. The current collaboration marks the third consecutive year of the partnership between the two parties.

Kelly stars in two television commercials for the online homeware giant. With the help of her border terrier, Angus, she takes shoppers on a journey through the brand’s catalogue and a variety of home styles. The effort also entails direct mail and social components.

“Lorraine’s role as ambassador has helped so many of our UK customers discover our affordable selection and unique product range. Channels such as our television ads have been instrumental in driving brand awareness, which has risen to over 60 percent,” said Martin Reiter, Head of Europe of Wayfair.

Watch a Lorraine Kelly spot from an earlier release here.