Vitality health insurer have recruited Johnny Wilkinson, the former England rugby player, for their latest campaign to highlight the mental health coverage they offer. The key message is to help people recognise the fine line between feeling fine and feeling overwhelmed.
In the ad, Wilkinson talks about his own struggles with mental health, and encourages people to get help when they need it. The campaign coincides with the Rugby World Cup, currently taking place.
Wilkinson said: “I’m delighted to be working with Vitality again on an issue that is so important. Mental health affects everyone, and I hope by talking about my own experiences and exploring one of the most challenging times in my life, I can help people reach out and seek support when they need it.”
Dr Keith Klintworth, at VitalityHealth, added: “We’re delighted to be working with Jonny Wilkinson on our new mental health campaign. While we are always looking at ways to enhance our mental health cover, we also want to use the power of our brand and ambassadors to shine a light on how mental health can affect anyone at any time.