Tupperware lets consumers have more time living, laughing, learning, loving and lazing
Tupperware has launched a brand campaign in India called ‘More Time Living’. The brand is reportedly set to launch over 30 exclusive brand stores across India this year, and even has announced its official entry into electronic retailing with partners such as Amazon and Flipkart.
The campaign shows how Tupperware makes consumers’ lives easier, letting them save time by simplifying different everyday chores. Featuring the song ‘Colourful World‘ by Shayna Rose, the ad promotes more time laughing, more time learning, more time lazing, loving, and living. Whether if its having tea with your friends in the park, having a scrumptious lunch out by the garden, watching a movie together as family, or having a meal during a work meeting, your life becomes easier with Tupperware.
“Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. ‘More Time Living’, is inspired by the magical nature of our products and how they not only save time but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience,” said Deepak Chhabra, Managing Director, Tupperware India.
The campaign has gone live across leading national general entertainment channels including Star Plus, Colors, Sony; Food and lifestyle channels including TLC, Fox Life, Living Foodz, Discovery, and Animal Planet (a two-time global winner of the World Branding Awards). It is also live on the brand’s social media handles.
Tupperware aims to reach 35 millions households by this year including locations such as Ahmedabad, Bangalore, Delhi, Hyderabad, Mumbai, Nashik, Pune, and Surat. All products will be available on the brand’s online portal and will be listed on various e-commerce sites.