Sony’s PlayStation 5 latest spot celebrates the human desire to push boundaries and achieve the extraordinary
Sony Interactive Entertainment, a multinational video game and digital entertainment company, is just a couple of weeks away from the launch of its latest PlayStation 5. In the excitement of the next generation of interactive entertainment’s release, the company is giving its consumers a first look at its new global launch spot.
For the launch, Sony’s goal has always been to create a spot that feels epic and iconic; a spot that truly celebrates the company’s desire to push the boundaries of what is possible and evokes the excitement that their consumers will have through the unique experiences made possible with their soon to be released, PlayStation 5.
The theme of the 60-second spot is centred around the idea of exploration. The ad is an inspiring real-world anthem that celebrates the human desire to push the boundaries of what’s possible. Sony believes that there is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. The company believes that every individual wants to go to places we’ve never been and see what’s never been seen.
By telling the story, Sony is paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
The 60-second spot, “Play Has No Limits” is narrated by their new strategic creative partner – Travis Scott, an American rapper, singer, songwriter, and record producer.