World Branding Forum

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Make this Valentine’s Day unforgettable with a gift that comes from the heart. Our 10 thoughtful suggestions will help you find something meaningful and memorable.

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PS5 Pro: It’s a Game-Changer, But Is Your Wallet Ready?

Nurul Rustam

September 18, 2024September 18, 2024

Sony’s PS5 Pro is a powerful gaming console with a larger GPU, faster memory, and advanced features like VRR and 8K output. It is set to launch in November 2024.

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Advertising Featured News

Sony gives its consumers a first look at their new global launch spot

Eliza Jane

November 3, 2020

Sony's PlayStation 5 latest spot celebrates the human desire to push boundaries and achieve the extraordinary Sony Interactive Entertainment, a multinational video game and digital...

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Branding Featured News

Antonio Brown Becomes Cover Athlete for EA Sports Madden NFL 19

Olivia Pearce

July 18, 2018

Brown was announced as part of the Madded 99 Club a month ago by EA Sports Today, Electronic Arts officially unveiled the Madden NFL 19 by...

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Campaigns Featured News

Sony and Khalid Combine VR Technologies In ‘Lost in Music’ Campaign

Olivia Pearce

December 20, 2017December 21, 2017

"Lost in Music" Brand Campaign by Sony and Khalid to start in January 2018 Sony Corporation announced the second installment of its brand campaign, called...

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Featured Marketing News

EA and Maxis Launch Two Fan-Requested The Sims 4 Games

Anisha Kapoor

November 10, 2017November 11, 2017

The Sims 4 will launch on 17 November on Xbox One and PlayStation 4 consoles worldwide, ushering in the iconic game players know and love...

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Featured Marketing News

Conor McGregor Revealed as Global Cover Athlete for EA Sports UFC 3

Anisha Kapoor

November 3, 2017November 4, 2017

EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion Tech, a revolutionary new gameplay animation technology...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Featured Marketing News Videos

EA Names Cristiano Ronaldo FIFA 18 Global Ambassador

Joshua Hughes

June 6, 2017June 6, 2017

The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...

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Advertising Industry News Public Relations

John Patroulis Joins Grey as Worldwide Chief Creative Officer

Anisha Kapoor

May 4, 2017May 5, 2017

World Class Talent Enhances Grey's Creative Firepower Michael Houston, Global President of Grey welcomed John Patroulis as Worldwide Chief Creative Officer. Patroulis will be based at Grey's...

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Advertising Industry

Geometry Global promotes Sarah Todd to global role

Joshua Hughes

April 7, 2017

Geometry Global announces two major appointments Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head...

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Branding Campaigns Featured News Videos

Sony Music Dips into VR with The Chainsmokers

Olivia Pearce

February 14, 2017February 14, 2017

Sony is collaborating with The Chainsmokers and emerging artistes as well as using virtual reality to bring its latest brand campaign to life. Sony has...