The #HolidayHowTo push by ShopBop has begun the series starring Kate Bosworth, and will feature a strong digital and social presence.
ShopBop, the premier online shopping destination for women worldwide, has launched the fourth installment of the targeted celebrity and brand ambassador holiday campaign, #HolidayHowTo, with style maven, Kate Bosworth.
The fashion insider, and designer muse shares her expert tips on how to holiday at home in luxe, effortless fashion. From lounging in pyjamas to hosting a dinner soiree at home, she shares how to enjoy the festive season without leaving the front door.
Highlighting influencers at the top of their fields across multiple categories including fashion, home décor, street style, and fitness, the marketing push consists of weekly features spotlighting celebrities and how they do the holidays with ShopBop.
The exercise spans all digital as well as social media channels, and is being brought to life through unique photo and video content, while catalysed by an Instagram-hosted contest inviting customers to participate by sharing their individual #HolidayHowTo ideas.
We love our brand ambassadors sharing their own take on how to holiday with us. The campaign captures and reflects what we do best, which is providing the strongest assortment of curated brands and products, shared through compelling content and service,” said Darcy Penick, CEO of ShopBop.