Priceline and Kaley Cuoco Travel Big on Deals

Priceline has created its latest campaign to attract travellers seeking experiences. Starring Kaley Cuoco, it will run on television and digital.

Priceline has launched a campaign celebrating travellers. The Deal Delegation—which is what it is titled—stars spokesperson, Kaley Cuoco. Created by Grip, a Dentsu Aegis agency, the work is its first for the brand since the account was won following a competitive review.

The creative is aimed at American consumers. A multi-channel initiative running throughout the year, broadcast spots have been developed for television. Digital executions will feature across a variety of online channels. The media outfit involved with the push is Ocean Media.

Priceline has been negotiating deals for more than two decades. According to the group, it saved users over a billion dollars on travel in 2018 alone. The discounts make a meaningful difference to millions; it is often the difference between taking a journey and missing out.

“More affordable travel means more opportunities to live the life you want. We help people discover these. We were impressed by how Grip embraced this, and their clever vision for bringing it to life,” said Andrew Sneyd, Vice President of Brand Marketing for Priceline.