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Porsche has revealed the commercial for the new all-electric Porsche Macan. It was written and co-directed by global pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément Durou of the duo We Are From L.A. The two-minute film was produced in Mexico City during the spring of 2024 and is now available for viewing.
Written And Co-Directed by The Global Pop Powerhouse
Global pop sensation Dua Lipa shared her enthusiasm for the project, stating, “Working on the electric Macan film was incredibly enjoyable.” She continued, “Nothing was too far-fetched or off the table, so they really let me run wild with it. From dreaming up these concepts that were quite literally out of this world to seeing them evolve and be brought to life was such a thrill.”
The result is an exciting, absurd, crazy journey into Dua’s imagination, capturing her creative essence. The film features poignant and often humorous vignettes and is a powerful expression of endless possibilities. There are zombies, a runaway bride, a (real) scorpion, car chases, a trip to the moon, and, of course, a racetrack. As much as an insight into the all-electric Macan, it’s also an opportunity to dive into Dua’s world.
Ralf Heuel, Chief Creative Officer of Porsche’s lead agency Grabarz & Partner, shared, “We really wanted a Dua story that was 100% authentic, that really reflected her fantasy and imagination, and that wouldn’t be a typical car commercial. So, we thought, let’s let her write that thing herself. It cannot get more ‘Dua’ than that. Porsche was immediately enthusiastic about the idea, as was Dua, and that’s how the whole process got rolling.”
Robert Ader, Chief Marketing Officer at Porsche, added, “With her passion for creativity and vibrant character, Dua Lipa was the perfect partner for Porsche to work with. As an artist, she’s not just a singer and songwriter; she is a real multi-talent who loves to try things out. As a brand, we really wanted to tap into that creative potential.”
Dynamic Duo: Dua Lipa and Porsche Macan Highlight Excellence
Since joining the brand in November 2023, the chart-topping British phenom has already left her mark on Porsche, from her introduction to Porsche cars at the Porsche Experience Centre in Los Angeles to her first official appearance at an internal Porsche event in Singapore, and now with the new all-electric Porsche Macan film.
Dua Lipa has undoubtedly cemented herself as a major force in the pop music landscape, with significant accolades like three GRAMMY Awards and seven BRIT Awards underscoring her impact and talent. Her collaboration with Porsche adds another layer to her creative repertoire. Porsche, known for its high-performance vehicles and luxury brand status, aligns well with Dua Lipa’s sophisticated and modern image. Such a partnership not only emphasises her influence beyond music but also highlights her versatility and appeal across different industries. This collaboration likely involves a blend of music, fashion, and technology, showcasing her multifaceted talents and broadening her reach to new audiences.
All-Electric Porsche Macan
The Porsche Macan has undergone a thrilling transformation. Once powered by traditional combustion engines, it now boasts a fully electric powertrain. This sleek SUV seamlessly blends Porsche’s renowned performance with cutting-edge electric technology. With its impressive acceleration, extended range, and luxurious interior, the all-electric Macan redefines the driving experience, offering both exhilaration and sustainability.
