Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women.
Intimate apparel brand, Playtex, has launched a campaign titled #PlaytexPositivity. The initiative backs the roll-out of a new collection called Love My Curves, which features bras for women up to 40G, alongside the brand’s first ever panty collection with sizes up to 3XL.
The concept of the push stems from research that indicates 78 percent of women are more likely to share good vibes among other women when they feel good about themselves. The exercise aims to inspire words that uplift and affirmative action that can be made habitual.
The digital push features the influencers Ashley Zeal, Nicole Edelen, and Crystal Coons. Touted by followers for their style and impact on social media, the three are working with Playtex to spread self-confidence and promote the modern silhouettes from the line with extended range.
“While we are extremely proud of the collection itself, the fact that the launch gives Ashley, Nicole, and Crystal a national platform to team up and inspire women across the country is an invaluable investment,” said Sidney Falken, Chief Branding Officer for HanesBrands.