The spot from the Petco push captures the brand’s specialised services and scenes of people and their pets bonding over shared experiences.
Having been in the speciality retail business for more than 50 years, Petco has rolled out a campaign designed to highlight the strength of its offerings and remind fur-parents that the brand is all about pets. The advertising exercise debuted recently with a national television commercial.
Set to the familiar tune, Getting to Know You, the spot captures scenes of people and different types of pets bonding over shared experiences, whilst demonstrating the company’s specialised services and expertise. The overall message of the push reflects its ongoing growth strategy.
A response to the evolving needs of its customers, the creative also promotes experiential store layouts which have been updated to showcase the group’s expansive offerings and increased focus on nutrition and wellness, alongside its growing portfolio of online resources for pet owners.
The initiative will be rolled out across multiple touch-points to include print, broadcast, digital, social media, email, in-store, and various other executions to deliver on the promise of creativity. It was created by Vitro San Diego.
“We believe our in-store experience—which includes like bathing, grooming, dog training, and veterinary provisions like vaccinations—is a winning strategy that will continue to resonate with pet parents who want only the best for their pets,” said Brad Weston, CEO of Petco.
Petco has a presence in the United States, Mexico, and Puerto Rico.