Advertising Archives | World Branding Forum

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Brand's Growth Allows Skechers to Be One of the Most In-Demand Brands in the UK Skechers USA has been named Ladies Brand of the Year...

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Advertising Industry Marketing Public Relations

Burson-Marsteller Merges with Cohn & Wolfe Announced WPP

Anisha Kapoor

February 28, 2018

Burson Cohn & Wolfe Becomes One of the World’s Largest Communications Agencies Burson-Marsteller, a public relations and communications firm, and Cohn & Wolfe, a communications agency, have...

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Advertising Industry

Meredith Agrees to Sell Time Inc. UK to Epiris

Anisha Kapoor

February 27, 2018

Time Inc. was in Process of Selling Its UK Company When Acquired by Meredith Meredith Corporation has entered into a binding agreement with Epiris Fund II,...

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Advertising Campaigns Featured News

Hormel Foods Launches Be Smooth Like Skippy Campaign

Joshua Hughes

February 26, 2018February 26, 2018

SKIPPY Commercial Uses Grammy-Winning Song to Amplify Its Product Quality Hormel Foods, the makers of SKIPPY peanut butter launched the BE SMOOTH LIKE SKIPPY advertising...

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Advertising Industry

FCB Named on Ad Age’s “2018 Agencies to Watch”

Anisha Kapoor

February 23, 2018February 23, 2018

Honour Earned by FCB for Its Creative and Business Momentum Advertising Age released the results of its annual A-List earlier this week, and FCB was...

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Advertising Industry

Four McCann Agencies Top the 2018 Ad Age Industry Ranking

Anisha Kapoor

February 20, 2018March 23, 2018

Ad Age Highlights McCann's Feistiness and Fierce Competitive Streak Four McCann Worldgroup agencies were recognised for 2017 achievements in the 2018 Ad Age Agency A-List...

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Advertising Industry

Leo Burnett Chicago Names New EVP, Executive Creative Director

Anisha Kapoor

February 16, 2018February 16, 2018

Kieran Ots Joins Leo Burnett Chicago from the Agency's Sydney Office to Lead Samsung Account Creative Kieran Ots was named Executive Vice President/Executive Creative Director...

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Advertising Industry

215 McCann Named Advertising Agency for San Francisco Giants

Anisha Kapoor

February 15, 2018

All Creative Responsibilities Handled by 215 McCann Partnering with Casanova//McCann The San Francisco Giants announced that it has named 215 McCann as its new advertising...

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Advertising Branding Featured News

Mercedes-Benz Awards International Budget to Publicis

Olivia Pearce

February 14, 2018February 14, 2018

Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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Advertising Industry Marketing

Ogilvy Group UK Welcomes Michael Frohlich as Group CEO

Anisha Kapoor

February 14, 2018

Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team Ogilvy Group UK announces...

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...