Advertising Archives | World Branding Forum

Read Time:1 Minute, 14 Second

Drawing from its summer push, Mitsubishi has replicated its surprise-and-delight strategy for a new creative aimed at its American market. Mitsubishi has released an advertising...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Smirnoff Drives Non-GMO Hype with Ted Danson

Joshua Hughes

October 10, 2018October 10, 2018

Smirnoff collaborates with Ted Danson, Jenna Fischer, and Jonathan Van Ness to announce that its No. 21 is now a non-GMO vodka. Smirnoff has teamed...

Read Time:1 Minute, 19 Second

Advertising Featured News Videos

Marc Jacobs Steps into Spring with Lila Moss

Joshua Hughes

October 8, 2018October 8, 2018

Marc Jacobs has signed Lila Moss as its 2019 ambassador. She will appear for the first time in a campaign debuting in the UK and...

Read Time:1 Minute, 37 Second

Advertising Featured News Videos

Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

Read Time:1 Minute, 19 Second

Advertising Featured News

Leo Burnett Appoints Chris Bergen in Chicago

Joshua Hughes

October 3, 2018October 6, 2018

Joining Leo Burnett Chicago from We Are Unlimited, Chris Bergen will direct the cross-functional team tasked with driving the Kellogg remit. Leo Burnett has named...

Read Time:1 Minute, 35 Second

Advertising Featured News Videos

Old Spice Sculpts the Scruff with NFL’s Kelces

Joshua Hughes

October 2, 2018October 6, 2018

The new Old Spice push stars NFL’s favourite brothers, Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs. To commemorate...

Read Time:1 Minute, 9 Second

Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

Read Time:1 Minute, 21 Second

Advertising Featured Marketing

Tesco Trials Money Back on Returned Plastic Bottles

Olivia Pearce

September 27, 2018

Tesco has announced ways to make customers to recycle and reuse plastic packaging, and stepped up its commitment to move to a closed loop packaging...

Read Time:3 Minute, 57 Second

Advertising Featured Marketing

Starbucks Commits $20M for Emergency Relief

Olivia Pearce

September 26, 2018

Starbucks announced a commitment of up to $20 million to temporarily relieve impacted smallholders farmers In response to critically low coffee prices in Central America,...

Read Time:2 Minute, 35 Second

Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

Read Time:2 Minute, 19 Second

Advertising Featured

Google Keynotes 4th Annual DHL Risk and Resilience Conference

Thomas Ng

September 19, 2018September 25, 2018

DHL will introduce its newest innovation in supply chain risk management: The Resilience360 App At the 4th annual Risk & Resilience Conference, DHL will introduce...

Read Time:3 Minute, 38 Second

Advertising Featured

“Beer on Tap” on Board Lufthansa’s Traditional Costume Flights

Nathaniel Mark

September 18, 2018September 25, 2018

Lufthansa crews are soon taking off in traditional Bavarian costume – just in time for Munich’s Oktoberfest As the yearly tradition, Lufthansa cabin crews are...