Advertising Archives | World Branding Forum

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Poland Spring Origin and Patrick Dempsey bring the crisp, refreshing taste of Maine to the nation in its latest spot Poland Spring Origin, 100% Natural...

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Advertising Campaigns Featured News

Sun-Maid feeds imaginations in its latest marketing campaign

Joshua Hughes

January 15, 2021

Sun-Maid shines on innovation, shows the whole fruit's possibilities as the company commits to the imagination Sun-Maid's imagination has already transformed the humble raisin into...

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Advertising Branding Featured News

Polestar drives innovation and awareness with Oscar Isaac

Thomas Ng

January 14, 2021

A champion for climate justice, Oscar Isaac delves deeper into Polestar innovations which aim to improve today's society and that of the future In the...

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Advertising Campaigns Featured News

Carlsberg unveils its latest spot with actor Mads Mikkelsen

Eliza Jane

January 13, 2021

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen Carlsberg 0.0’s first global...

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Advertising Branding Featured News

EverGrain introduces sustainable and innovative plant-based barley

Olivia Pearce

January 12, 2021June 13, 2023

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages EverGrain, launched on 7 January 2021, is a...

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Advertising Campaigns Featured News

Budget Direct unveils its latest ad campaign with 303 MullenLowe Sydney

Joshua Hughes

January 4, 2021

Budget Direct's latest "Insurance Solved" campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a...

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Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...

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Advertising Campaigns Featured News

Vivo encourages users to #SwitchOff in its latest ad campaign

Eliza Jane

December 22, 2020

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their near...

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Advertising Featured News

Pringles returns to the ‘Big Game’ in 2021 with new flavour stacking spot

Joshua Hughes

December 16, 2020

Pringles 2021 Big Game spot will be rolled out across all brand communications including on-pack, digital and in-store promotions in early 2021 After three successful...

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Advertising Campaigns Featured News

Corona beer delivers a little slice of paradise to folks in Corona Del Mar

Olivia Pearce

December 16, 2020December 16, 2020

Corona marks the 30th anniversary of its iconic "O'Tannenpalm" Christmas ad This year marks 30 years since Corona beer debuted its iconic “O’Tannenpalm” TV commercial...

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Advertising Branding Campaigns Featured Marketing News Press Release Public Relations

World Branding Awards 2020-2021 sees over 400 named ‘Brand of the Year’

Eliza Jane

December 15, 2020December 16, 2020

More than 250,000 consumers participate in the 2020-2021 World Branding Awards The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now...

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Advertising Featured News

Ferrero Rocher brings an extra touch of magic this holiday season

Joshua Hughes

December 3, 2020

Ferrero Rocher seeks to inspire people with safe, beautiful ways to transform and enhance experiences to create unique memories and to ensure the magic of...