Advertising Archives | World Branding Forum

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The brand has launched Give the Gift of Home to celebrate the role of scent and memories through its new Life Scents holiday collection Air Wick...

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Varidesk Elevates Brand with Pilot TV Push for US

Thomas Ng

November 10, 2015November 10, 2015

The exercise is designed to drive traffic to the company's website as well as highlight the simplicity of ordering and installing its products Brand response...

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Advertising News

TBWA Drives Data and Technology with Dual Appointments

Joshua Hughes

November 9, 2015November 9, 2015

Baker Lambert and Joshua Hirsch have been appointed to the roles of Global Data Director and Global Technology Director respectively TBWA Worldwide has made two...

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Lesser and Norman Fill Regional CEO Roles at GroupM

Joshua Hughes

November 6, 2015November 6, 2015

The twin appointments reflect the brand’s certainty that the future of media-driven marketing is inextricably tied to data and technology Media investment management group, GroupM,...

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Advertising Campaigns Featured News Technology Videos

Motors.co.uk Points Smart Finger at TV Campaign

Thomas Ng

November 6, 2015August 15, 2016

Motors.co.uk has launched an online monthly payment search tool with an advertising push created to drive additional traffic to the website Motors.co.uk has identified a gap...

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Advertising Campaigns Featured News Social Media Videos

Honest Beauty and Alba Get Real with #LetsBeHonest

Joshua Hughes

November 5, 2015November 5, 2015

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Campaigns Featured News Videos

Motel 6 Unlocks Brand to North American Transformation

Joshua Hughes

November 3, 2015November 3, 2015

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...

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Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...