Advertising Archives | World Branding Forum

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Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...

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Advertising Featured News Social Media Videos

Atlantis Initiates Pull with #AlwaysAmazing Push

Joshua Hughes

January 14, 2016January 14, 2016

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

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Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...

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Tough Mudder Solidifies Brand with Global Platform

Joshua Hughes

January 13, 2016January 13, 2016

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

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Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...

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Advertising Featured News Videos

Old Spice Buffs Up Legend with New Collection

Thomas Ng

January 8, 2016January 8, 2016

The push is a personification of the brand’s new ‘Legendary Man’ character and promotes a line-up of three key creations Old Spice, under Procter &...

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Advertising News Technology

Adyoulike Forecasts Native Advertising Growth for UK

Joshua Hughes

January 8, 2016January 8, 2016

Global figures reflect the landscape’s value and how it is expected to almost double from £21.3 billion in 2015 to £40.88 billion in 2018 Based...

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Honda Switches to High Gear with Civic Debut

Joshua Hughes

January 7, 2016January 7, 2016

The push surrounding the new model includes executions across print, digital, design, and social media as well as on-the-ground activation Honda has unveiled an advertising...

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Advertising Featured News

BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...