Advertising Archives | World Branding Forum

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The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Groupon Sells Experiences with New Ad Campaign

Joshua Hughes

May 23, 2016May 23, 2016

The Groupon push runs throughout the remainder of the year. The pilot spot highlights the differences between the haves and have-dones. Groupon has launched a...

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#LizArden Goes Digital with Brand Heritage Campaign

Joshua Hughes

May 20, 2016May 20, 2016

The #LizArden movement provides a personalised, behind-the-scenes social experience showcasing the brand’s rich New York heritage. Elizabeth Arden has unveiled an online push which pays homage...

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Saltwater Brewery Plays Safe with Edible Six-Pack Rings

Joshua Hughes

May 19, 2016May 20, 2016

Saltwater Brewery has launched an edible beer packaging solution, with a video released to capture the product’s ocean-friendly attributes. Florida-based craft beer-maker, Saltwater Brewery, has...

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Ben & Jerry’s Scoops Up Fresh Empower Mint Flavour

Joshua Hughes

May 18, 2016May 18, 2016

In conjunction with the Empower Mint debut, an advertising campaign by Ben & Jerry’s titled Democracy is In Your Hands has rolled out. Global ice...

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Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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TBWA Fills President Role for Los Angeles

Joshua Hughes

May 11, 2016May 11, 2016

Erin Riley brings to the TBWA role over 15 years of experience across multiple industries as well as brand, agency, and start-up cultures. TBWA\Chiat\Day has...

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Honda Thinks Outside the Box for 2016 Civic Coupe

Joshua Hughes

May 10, 2016May 10, 2016

The integrated advertising campaign supporting the newly launched vehicle by Honda entails television, print, and digital executions. Honda has launched an integrated advertising campaign to...

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Huawei Dials into United Kingdom with P9

Joshua Hughes

May 9, 2016May 12, 2016

Henry Cavill and Scarlett Johansson are the faces of the Huawei P9 campaign and will lead a new spot airing in the UK this month....

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Procter & Gamble Comes out Strong with 10.3 Million Views

Joshua Hughes

May 6, 2016May 6, 2016

The Procter & Gamble push was created for its Tide, Pampers, and Bounty brands and is inspired by the Rio 2016 Olympic Games. Procter &...

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Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...