Kia Kicks It with Bo Jackson for MVP of SUVs Push

The Kia push makes its broadcast debut on 11 September, marking the brand’s third consecutive season with NBC’s Sunday Night Football.

Kia Motors has rolled out an advertising campaign for Sorento dubbed MVP of SUVs starring football juggernauts, Bo Jackson and Brian Bosworth, who nearly 30 years after crossing paths in Seattle, once again find themselves on a collision course, but this time, with a very different result.

Said push makes its broadcast debut on 11 September 2016, marking the carmaker’s third consecutive season with NBC’s Sunday Night Football. The narrative offers a fresh twist on Tecmo Bowl, the sports video game that maintains a strong presence almost three decades into its release.

Blending live action footage with signature graphics and sound effects, the two spots—Tecmo Bros and Tecmo Bo—place the vehicle in the spotlight and Jackson behind the wheel. The car’s technology and driver assistance features allow him to dominate, with only Bosworth in the way.

Created by David&Goliath, the creative showcases the Sorento’s standard and available driver assistance and infotainment highlights—including its Forward Collision Warning and Autonomous Emergency Braking technology as well as an intelligent and fully active all-wheel drive system.

It is also equipped with a voice-activated UVO infotainment and telematics system featuring Android Auto and Apple CarPlay that can be paired with a 630-watt, 12-speaker Infinity premium audio system using Clari-Fi technology to rebuild audio details lost in digitally compressed music.

Sunday Night Football has been the top-rated primetime show for five straight years. After our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer,” said Michael Sprague, COO and EVP at Kia Motors America.