Three creative spots by MTN DEW reveal what goes on inside Kevin Hart’s head with a cameo from WWE Hall of Fame Legend ‘Mean’ Gene Okerlund
This marks the first time DEW Nation will see Kevin, the face of the brand, in a DEW commercial, venturing inside his head – literally – as he drinks a MTN DEW KICKSTART.
As with everything Kevin does, fans should expect the unexpected in this series of 15-second spots, which play off what is going through his head whilst he is getting pumped up.
In “Wrestler,” WWE Hall of Fame Legend ‘Mean’ Gene Okerlund interviews Kevin, who channels his convincing wrestling persona, and makes DEW Nation wonder if we will see the comedian in the ring one day.
In “Slap,” which debuted this past weekend during the NBA Playoffs, viewers got double the Kevin as he gets psyched before playing basketball.
Rounding out the three spots is “Chopper,” which features Kevin revving the engine to his newest set of wheels – a neon-green coloured motorcycle.
“People always wonder what goes on in my head and I do not blame them. There is a whole lot going on in there, folks, and now you finally get to see what pumps me up—spoiler, it is me.
“What is great about this partnership is that we get to have fun with it. Between bringing a fan courtside at a NBA Playoff game to filming these commercials, I am proud of the work we are doing and hope the fans will enjoy it, too,” said Kevin Hart.
The commercials are part of the year-long partnership between Kevin and MTN DEW KICKSTART that includes a 360-degree marketing campaign (TV, digital, social and experiential) and integration with Kevin’s Irresponsible Tour.
“These commercials perfectly capture the energy Kevin Hart is known for whilst depicting the refreshing boost fans can expect from the brand.
“You drink a MTN DEW KICKSTART and it is as if there is a little Kevin Hart inside your head pumping you up, fuelling your work ethic in pursuit of whatever it is you are chasing. We love the parallels between Kevin’s mentality and our brand, and the collaboration on real-time opportunities and larger campaigns like this have been second to none,” said Chauncey Hamlett, Senior Director of Marketing, Mountain Dew.
The partnership was announced at NBA All-Star 2018 with the ‘Closer Than Courtside’ campaign, which included a pop-up experience dubbed Courtside Studios and the launch of the #CourtSidekickContest. The winner of the contest recently joined Kevin courtside at an NBA Playoff game.