Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE.
Kantar has launched a new global brand, Kantar Public, which will work with clients in government, the public sector, global institutions, NGOs, and commercial businesses to advise in the delivery of public policy, public services, and public communications.
The firm will deliver global best practice through local expert teams; synthesise innovations in marketing science; provide data analytics with classic social research approaches; build on a long history of methodological innovation to deliver public value; and offer consulting, research, and analytical capabilities.
The new entry is positioned on the brand’s strong position in the political and social sector with Government representing its biggest client in markets as diverse as the UK, Germany, and Australia, and fastest growing sector in markets including Africa and South Asia.
Its offer is designed to support the needs of government and public sector clients in different social and political environments, and to provide holistic support, from formative research work on public policy through to internal capability building and impact assessment of development programmes.
The agency can also support clients in the government communications field with integrated campaign activity and digital government service delivery. Kantar Public has offices in Amsterdam, Brussels, Delhi, London, Munich, Nairobi, Paris, Sao Paolo, Seoul, Sydney, Warsaw, and Yangon.
Dr. Michelle Harrison (pictured), previously Global Head of the Political and Social Practice at Kantar TNS, has been appointed as Global CEO and the Chair of Kantar Public UK. She remains in role as the CEO of the WPP Government and Public Sector Practice.
“We are proud of the work that we do in this sector, which is growing fast. Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide,” said Eric Salama, CEO of Kantar.