Jarlsberg has expanded its largest advertising campaign rolled out in 2018 to offer consumers compelling experiences and great memories.

Jarlsberg Cheese has widened its 2018 multi-faceted campaign footprint. The enhanced effort encompasses a mix of recipes, food hacks, lifestyle shots, and digital videos. Said push extends the marque’s focus in the Northeast to include New York Metro, New Jersey, Pennsylvania, and Maryland.

Driving further brand awareness, the initiative targets the older millennial and celebrates the bond between memories and great food to bring people together. Core executions span native sponsored content, paid social, pre-roll videos, influencer marketing, in-store collaterals, and digital coupons.

Meanwhile, the fourth quarter will entail experiential and out-of-home activations at select local breweries to include food tastings and pairing nights. A microsite offering shoppers coupons and recipes has been set up and will serve as the heart of the Life’s Best Served with Jarlsberg ad campaign.

“We are dedicated to creating even more compelling Life’s Best Served moments in 2019—with new markets, ways, and experiences to drive demand,” said Valerie Liu, Marketing Manager at Jarlsberg. All creative, digital, as well as media buying elements are being manages by Digital Surgeons.

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