Jaguar will be hosting real-time screenings of Wimbledon matches in a bid to enhance their sponsorship deal of the tournament.
In a Wimbledon first, the luxury car brand will host out-of-home screenings for fans showing highlights of matches and real-time scoreboards. The show reels in nine cities throughout the UK will appear with Jaguar branding on a 60-second loop.
There will also be live screenings of first round of matches and the men’s and women’s finals in Westfield Stratford and Westfield London.
Jaguar’s marketing communications manager Markus Carlson commented: “We are incredibly proud to be the official car partner of Wimbledon for a fifth year.
“Using digital out of home as a content distribution channel allows us to maximise our association with The Championship, connect with Jaguar prospects and bring the thrill of the tournament to tennis fans across the UK.”