Heineken encourages having company whilst watching the UEFA Champions League because football is always #BetterTogether
A UEFA Champions League match is football as good as it gets, which is why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone. Heineken thinks that having company is the one thing that can make even the greatest UCL match greater. The brand’s fresh perspective aims to demonstrate that even the best matches are better together.
Heineken, a sponsor of the competition and a three-time winner of the World Branding Awards, has launched a campaign called ‘Better Together’ because football is always better together. The campaign highlights the true spirit of football wherein collectivity and teamwork play a huge factor in producing the best results.
In the campaign, the feeling of enjoyment when it comes to watching football with other people is better experienced than imagined. The Heineken House in Ikoyi Lagos and its other centres across Nigeria is expected to be a beehive of activities with the best footballing action at its centre and exciting entertainment to give fans and consumers a unique experience.
As it has been in the past, the world-class Heineken House Lagos will be opened on every night of the UEFA Champions League. The landmark will serve as one of the world’s favourite place to enjoy the premier football tournament, having hosted a multitude of fans and celebrities before.
Whilst the crowd favourites like Lionel Messi, Cristiano Ronaldo and Mohamed Salah—amongst others—are expected to draw worldwide attention, a new breed of Nigerian youngsters who will be rubbing shoulders with the world’s best during the tournament are sure to garner support from at-home supporters.
Every year, the brand rewards Nigerian football fans with a once-in-a-lifetime ticket to watch the UEFA Champions League finals live in Europe. This year, fans can expect more exciting rewards from their favourite beer brand.