UEFA Archives | World Branding Forum

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PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

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Advertising Featured News

Heineken says the UEFA Champions League are better watched together

Joshua Hughes

September 17, 2019

Heineken encourages having company whilst watching the UEFA Champions League because football is always #BetterTogether A UEFA Champions League match is football as good as...

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Branding Featured News

Coca-Cola extends 32-year sponsorship for UEFA EURO 2020

Olivia Pearce

September 6, 2019

Coca-Cola continues strategy to unite and bring people together in next year's UEFA EURO competition Coca-Cola has announced that it is has become the official...

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Featured Marketing News

UEFA and Pepsi Announce Dua Lipa as Opening Ceremony Performer

Olivia Pearce

May 9, 2018

New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final UEFA and Pepsi have announced Dua Lipa...

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Featured Marketing News Videos

UEFA and Pepsi celebrate UEFA Champions League Final

Olivia Pearce

May 23, 2017May 23, 2017

Opening Ceremony Will Feature The Black Eyed Peas Both brands will celebrate football fandom with a global live music celebration at the UEFA Champions League Final...

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Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Branding Campaigns Featured News Videos

Turkish Airlines Scores David Guetta for UEFA Deal

Olivia Pearce

June 17, 2016June 17, 2016

The partnership will see Turkish Airlines featured in re-mixer and DJ David Guetta’s UEFA EURO 2016 anthem rolling out in 24 markets. Turkish Airlines has secured...

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Advertising Featured News

Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

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FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...