Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York.
Worldwide chief creative officer at Grey, John Patroulis, has announced the expansion of its creative leadership with the appointment of four new executive creative directors at the network’s flagship office in New York. According to him, more such announcements will surface in the coming weeks.
The new line-up includes Jeff Anderson whose past work at creative and digital agencies span blue-chip brands like HBO, Snickers, Activision, Chevrolet, Hewlett Packard, and New Orleans Tourism. While his career began at TBWA, he enters from McCann, where he functioned in a similar capacity.
With deep expertise in branding, art direction, digital product design, and integrated advertising, Qian Qian also joins the firm, vacating his ECD role at R/GA New York, where he led Samsung. Across his career, he has produced award-winning creatives for Coca-Cola, MasterCard, and Domino’s Pizza.
The third hire on board is writer and creative talent, Tristan Kincaid, whose portfolio stretches from campaign strategy to mobile virtual reality experiences. His agency footprint spans R/GA, Arnold Worldwide, and a decade-long tenure at Ogilvy. His past client roster includes IBM, Miller Lite, Hershey’s, and more.
Grey has introduced Hannah Fishman to the team as well. She brings fifteen years of creative and leadership experience with her, having overseen integrated campaigns at both digital and large global agencies. She was most recently with DDB and worked on Heineken, Lipton, and Electrolux, among others.
“It is as simple as hiring more and more great creative people with a variety of backgrounds, but it allows us to evolve our model to offer a much broader and more diverse set of skills, a deeper creative bench, and the flattest, simplest access to the best solutions for our clients,” said Grey CCO, Patroulis.