Gillette Goes Rogue with Creative Lucasfilm Alliance

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face.

Gillette has launched global campaign titled Every Story Has a Face in collaboration with Lucasfilm, ahead of the worldwide release of Rogue One: A Star Wars Story, the first standalone film by the franchise. To engage with consumers, the push brings to life the stories behind every face.

The men’s grooming giant’s story is about the power behind each and every guy’s face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story.

The aforementioned effort kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the truth that every person’s face conveys their story through the look they choose to craft. The campaign also includes the premiere of special edition gift packs.

The Rogue One: A Star Wars Story gift packs feature iconic package designs. Currently available in stores across the United States, the gift packs feature four custom designs with iconic Star Wars assets and are the perfect way to ensure guys craft and convey the story they want the world to see.

“It is incredibly exciting to work with such an iconic movie franchise. As the world’s leading male grooming brand, our products ensure guys can craft their story in order to take on the journey ahead, no matter what challenges it may bring,” said John Mang, Vice President, Global at Gillette.

Gillette was a winner at the 2014-2015 World Branding Awards under the Men’s Grooming – Shavers (Global) category.