Ferrero Rocher seeks to inspire people with safe, beautiful ways to transform and enhance experiences to create unique memories and to ensure the magic of the season continues on this year
Ferrero Rocher, the brand of fine hazelnut chocolates that enhances any occasion, is inviting consumers to celebrate the holidays by transforming beloved traditions with the new Golden Transformation campaign featuring a new ad spot and consumer activation.
Throughout the season, Ferrero Rocher will inspire fans to illuminate the special moments we share during the holidays, even if they may look different this year, by partnering with top-tier lifestyle, gifting and hosting experts, including Kathleen Barnes (@kathleen_barnes), Venita Aspen (@venitaaspen) and Stacie Flinner (@stacieflinner), to create inspirational “how-to” content that showcases their ideas for updating holiday traditions with a little creativity and a golden touch.
Starting 2 December, chocolate lovers will also be invited to join in on the festive spirit of the season by sharing their own beautiful holiday traditions with the brand. Fans that share photos of their most beloved holiday traditions on Instagram and/or Facebook will have the chance to win US$500/£371 to make the season even brighter.
“Whether it’s the cherished holiday stories being told by the fireplace, the personalised gift exchanges, or the gorgeous holiday décor, it’s our traditions that we share with those we love most that make the holidays so special,” said Alessandro Rapali, Senior VP of Ferrero North America.
“In a year when many of our traditions are changing to address the challenges of this particular holiday season, Ferrero Rocher is looking to inspire people with safe, beautiful ways to transform and enhance those experiences to create unique memories and to ensure the magic of the season continues on this year”.
This November, the brand debuted a new ad spot and digital creative, showcasing warm, loving holiday celebrations, elevated by the magic of Ferrero Rocher. The Golden Transformation is brought to life visually through sparkling gold pixie dust.
Shown throughout holiday scenes of gifting and celebratory occasions, when Ferrero Rocher is introduced golden pixie dust appears, signifying the ability of Ferrero Rocher to transform already beautiful celebrations into something truly exquisite.