World Branding Forum

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Ferrero Rocher seeks to inspire people with safe, beautiful ways to transform and enhance experiences to create unique memories and to ensure the magic of...

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Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...

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Featured General

How to Pronounce Brand Names Correctly: 60 International Brands

Ashley Ooi

August 29, 2023August 29, 2023

The language – or languages – we grow up with shapes the way we speak, think, and even perceive the world. Of all the languages...

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Advertising Featured News

Kinder Bueno Chocolate Bar makes TV debut at 92nd Oscars

Joshua Hughes

February 10, 2020

Kinder Bueno spot joins robust Oscars marketing campaign for the brand, supplemented with E! Entertainment and Meredith Corporation integrations, including custom vignette featuring "Rocketman" costume...

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Branding Featured News Videos

Butterfinger Tweaks Recipe for Better Flavour

Olivia Pearce

February 11, 2019February 11, 2019

Butterfinger has launched a promotional push to introduce its revised snack bar offering concocted from a new and improved recipe. Butterfinger has rolled out a...

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Branding Industry Marketing

Premium Luxury Brands Top BrandZ Most Valuable Italian Brands 2018

Anisha Kapoor

March 8, 2018

Italian Brands Score Highly in Health in BrandZ Ranking Gucci leads the first BrandZ Top 30 Most Valuable Italian 2018 Brands ranking released by WPP...