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Swarovski has unveiled its ninth London store, a captivating “Wonderlux” boutique situated on the renowned Regent Street, bringing its dazzling creations back to this iconic shopping destination.
The 1,500-square-foot, three-story boutique at 122 Regent Street showcases Swarovski’s “WonderLux” concept in its most luxurious form, featuring an elegant blue design that highlights the beauty of the brand’s crystal creations.
The “WonderLux” retail concept, a vision by Swarovski’s Creative Director Giovanna Engelbert, is being rolled out worldwide as part of the brand’s store refurbishment program. Each boutique is uniquely designed in one of Swarovski’s vibrant House colors, creating a “joyfully extravagant space” that inspires wonder.
The Regent Street boutique presents a captivating array of Swarovski creations, encompassing exquisite crystal and fine jewelry, the renowned Millenia and Matrix collections, alluring home décor, elegant watches, and a refined selection of accessories.
Furthermore, the boutique presents the recently unveiled Swarovski Created Diamonds fine jewelry collections and features a dedicated styling suite on the mezzanine level, offering exclusive one-on-one appointments.
Craig Ash, general manager of Swarovski UK and Ireland, stated, “We are immensely proud to unveil our new store on this iconic street, marking a significant milestone as Swarovski approaches its 130th anniversary next year.”
“We are particularly thrilled to introduce our new Swarovski Created Diamonds fine jewelry range alongside our exquisite jewelry and home décor collections, which exemplify Swarovski’s unparalleled expertise in designing and crafting exceptional crystal pieces.”
