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Dr. Oetker is making a comeback to TV screens with the launch of the next series of The Great British Bake Off.
The baking brand will be advertising their products with the help of familiar characters seen in campaigns before: The Fabulous Baker Boys, Siobhan the Unicorn plus a new character Bianca, the soulful buttercream cake.
The executive head of UK marketing at Dr. Oetker, Jan McKee, commented, “The Great British Bake Off is one of the biggest events in the home baking calendar and we’re thrilled to announce we’ll be back on TV for this key period.
“Consumers are extremely receptive to baking inspiration during this period and we hope to bring even more excitement to the sector with our loveable cake characters.”
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