In a new campaign from Spotify, listeners are encouraged to let the song play out.
The new advert features people sitting in their cars, enjoying music, and waiting for the song to finish – much to the bemusement of others. Sia’s Elsatic Heart plays out as they shut out the world around them and mime along to the song.
“The experience of commuting and listening to music and news in your car is so universal to every driver’s daily routine,” said June Sauvaget, Spotify’s global head of consumer and product marketing.
“We’re putting Spotify front and centre of the driving experience with product enhancements and content, such as ‘Your Daily Drive’ as the perfect companion to the car commute.”
Alex Bodman, Spotify’s vice-president, global executive creative director, says, “The creative started with a simple insight that we rarely discuss, but everyone can relate to. Then the team got to work on bringing the insight to life with a healthy dose of Spotify’s sense of humour. Hopefully it makes people laugh, while reminding them how much better driving is when you have the perfect soundtrack”.