Amplifi and Spotify launch ‘The Audio Stack’ in Malaysia for more engaging audio

Amplifi and Spotify launch 'The Audio Stack' in Malaysia for more engaging audio

Amplifi Audio Stack Tool to give advertisers ability to deliver ads in real-time to registered Spotify users during key moments of their day

Amplifi, the media investment arm of Dentsu Aegis Network Malaysia has today announced a collaboration with Spotify, launching a new platform-agnostic planning tool called The Audio Stack, into Malaysia.

The Audio Stack combines DAN M1 survey data with Spotify streaming intelligence to offer brands detailed consumer insight. The strategic partnership means a more refined approach to audience targeting when engaging with audio, enabling better planning and optimisation of client investment across radio and digital audio.

The Audio Stack tool was beta-tested in 2017 by Dentsu Aegis UK with Consumer Packaged Goods and Travel clients and rolled out to selected Asia Pacific markets in September 2018. With 79 percent of clients testing the platform, Amplifi reported a rise in digital audio spend of 375 percent.

“This is fundamentally about a shift to ‘audience first’, instead of ‘radio first’. The audio landscape is evolving rapidly. Partnering with Spotify to develop The Audio Stack means audio budget spend is directed at the right audience at the right time,” said Hasnain Babrawala, Managing Director of Amplifi Malaysia.

Sunita Kaur, Vice President of Advertising, Spotify, Asia Pacific added: “We are extremely excited to be partnering with Dentsu Aegis Network. The Audio Stack tool will allow us to make our inventory and data available in a secure environment, giving advertisers the ability to deliver ads in real-time to registered Spotify users during key moments of their day or when they consume audio content on Spotify”.