Aeromexico Clears the Air with Fleet Revamp

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials

Aeromexico has initiated a major fleet overhaul, a multi-faceted move met with the premiere of an advertising campaign to communicate the revised direction. The push is necessary to ensure existing and potential customers do away with certain preconceived notions in relation to the brand.

However, beyond just debunking unwarranted myths surrounding its name, the exercise also aims to redirect the attention of passengers to new destinations and a revitalised flying experience. A key aspect of the overall initiative includes a comprehensive renovation plan focused on innovation.

Supporting the above objective, the European carrier has introduced a fleet evolution programme featuring nine Boeing 787 Dreamliners, a model which according to the marque is one of the most contemporary commercial planes known to the aviation industry.

“We have invested heavily in renewing our fleet, expanding our route network to include destinations such as Amsterdam and Santo Domingo; increasing service to key destinations like London, Madrid, Paris, and Narita; and incorporating new technology platforms,” said Anko Van der Werff, Chief Revenue Officer at Aeromexico.

Comprised of a series of targeted vignettes produced by Ogilvy & Mather, the creatives address common misconceptions which have over time developed around the foreign destinations and cultures that tie in with the company’s offerings—so that each might be cleared altogether.

With its consolidated leadership and premium service, Aeromexico operates more than 600 daily flights, connecting more than 45,000 passengers through its expanded route network to include 46 domestic and 39 international destinations across Asia, Canada, Europe, Latin America, and the United States.