World Branding Forum

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The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Campaigns Featured News

Sprite launches “Create Your Future” voter education programme

Olivia Pearce

October 7, 2020

Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

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Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

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Advertising Branding Design News

Coca-Cola turns Sprite bottles clear

Olivia Pearce

June 18, 2019

Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable, the...

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Branding Featured News Videos

Sprite Debuts Vince Staples’ Rain Come Down Video

Olivia Pearce

June 23, 2017June 24, 2017

Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish Theory....

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Advertising Featured News

Sprite Debuts Fresh Flavours with Cherries Inside

Joshua Hughes

February 13, 2017February 13, 2017

Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero. Sprite has added two new variants to...

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Featured Marketing News Videos

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Deborah Joy Peter

February 9, 2017February 11, 2017

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

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Branding Campaigns Featured News Videos

Sprite Spotlights LeBron James Win with #DapTheKing

Olivia Pearce

June 21, 2016June 21, 2016

Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can. Sprite has rolled out a social media...

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Advertising Featured News

Sprite Uncaps New Season of Obey Your Verse Campaign

Joshua Hughes

June 16, 2016June 16, 2016

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...

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Advertising Featured News

Sprite Makes Splash with Tropical Mix Comeback

Joshua Hughes

April 22, 2016April 22, 2016

The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels. Coca-Cola’s Sprite has moved to reinstate...

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Advertising Technology

Mark Ronson and Madlib team up with Coca-Cola

Joshua Hughes

December 14, 2022

Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign. The campaign aims...