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Sprite launches “Create Your Future” voter education programme
Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop...
Sprite gives back to the Black Community with latest partnerships
Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation
Sprite – which has championed...
Coca-Cola turns Sprite bottles clear
Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear.
Even though the green bottles are recyclable,...
Sprite Debuts Vince Staples’ Rain Come Down Video
Sprite has rolled out Vince Staples’ music video for Rain Come Down, which is the second single from his new album titled Big Fish...
The Summer Sprite Cold Lyrics Series Raps into Town
Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products.
The brand’s...
Sprite Debuts Fresh Flavours with Cherries Inside
Expanding its beverage portfolio, Coca-Cola has launched two new Sprite variants across the United States—Cherry and Cherry Zero.
Sprite has added two new variants to...
Coca-Cola Weaves Love Story into Wanna Sprite Saga
Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage.
Solidifying its ‘one brand’ strategy, Coca-Cola...
Sprite Spotlights LeBron James Win with #DapTheKing
Titled #DapTheKing, the social media push by Sprite entails a major consumer engagement component and limited-edition 16-ounce can.
Sprite has rolled out a social media...
Sprite Uncaps New Season of Obey Your Verse Campaign
The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole.
Sprite is set reintroduce its limited-edition Obey Your...
Sprite Makes Splash with Tropical Mix Comeback
The Sprite roll-out features a marketing campaign which includes radio, out-of-home, and digital content across the brand’s social channels.
Coca-Cola’s Sprite has moved to reinstate...
Mark Ronson and Madlib team up with Coca-Cola
Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign.
The campaign aims...
Coca-Cola transitions to 100% recycled plastic in the Netherlands
Coca-Cola's fully recyclable bottles will be used again and again as raw material for more new bottles, supporting closed-loop recycling systems and circular economies...
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