World Branding Forum

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The push is being expanded under the Share a Coke and a Song theme to include Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life Following...

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Advertising News Social Media

World of Coca-Cola Unveils #ShareaCokewithATL Gallery

Joshua Hughes

January 16, 2017January 16, 2017

12 Instagram Influencers Contributed Photographs Showing How They “Share a Coke with Atlanta” in Coca-Cola’s Hometown Coca-Cola has been an Atlanta icon since the first...

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Advertising Featured News Videos

Coca-Cola Celebrates A Coke for Christmas Premiere

Joshua Hughes

November 25, 2016November 25, 2016

Coca-Cola has launched a television campaign, A Coke for Christmas, to elevate the unsung heroes of the festive season and spread cheer. Coca-Cola has released a 30-second...

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Advertising Featured News

Diet Coke Canada Splashes Colour into One of a Kind

Joshua Hughes

September 6, 2016September 6, 2016

A first for Canada, the new campaign by Diet Coke features millions of unique and colourful designs, where no two bottles are the same. Diet...

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Branding Design Featured

Packaging for the socially driven generation with Delta Global CEO

Olivia Pearce

February 20, 2020February 20, 2020

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...

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Marketing News

Coca-Cola’s New UK Marketing Chief

Joshua Hughes

May 21, 2019May 21, 2019

Kris Robbens has been promoted to UK marketing chief after holding multiple positions in the brand for the last 15 years.

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Branding Featured News Public Relations

The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

Anisha Kapoor

May 21, 2015July 4, 2023

The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the "Home...

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

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Branding Design Featured General News

The Evolution of the Coca-Cola Glass Bottle: From 1899 to 2023

Maheen Fatima

October 2, 2023

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

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Campaigns Featured News

Coca-Cola announces partnership with the Social Windows project

Olivia Pearce

August 27, 2020August 27, 2020

The Social Windows initiative is part of the Coca-Cola #OpenLikeNeverBefore creative platform to support hard-hit hotels, cafes and restaurants reopening after a long hiatus Coca-Cola...

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Campaigns Featured News

Coca-Cola encourages people to be “Open, Like Never Before”

Eliza Jane

August 7, 2020

The launch of “Open Like Never Before” marks Coca-Cola's return to the commercial airwaves in EMEA following a seven-month global advertising pause Coca-Cola, a multi-time winner...

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Advertising Featured News

Coca-Cola produces its first 90-second spot during the pandemic

Olivia Pearce

July 6, 2020

Coca-Cola celebrates rediscovered joy of sharing a meal with loved ones Coca-Cola, a multi-time winner of the World Branding Awards, is releasing its first piece of...