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Gatorade’s Latest Ad: It’s All For Fun
Gatorade released a new campaign titled “All For Fun,” the latest instalment of its Fuel Tomorrow platform. Made in partnership with TBWAChiatDay LA, the...
Gatorade announces the first-to-market sweat patch and app
The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their...
Gatorade unveils “Goat Camp” where athletes go to become great
Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan
Gatorade is committed to boost elite athletes...
Gatorade Makes Them Sweat with Leo Messi
Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.
Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard
Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle
Foot Locker, an athletic retailer,...
NBA Gatorade League Unveils Rebrand with New Name
The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives.
Beginning with the...
TBWA Boosts Gatorade Biz with Creative Promotions
Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA.
TBWA has introduced...
TBWAChiatDay LA Names Cabaysa MD for Gatorade
The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda
TBWAChiatDay LA has...
PepsiCo to improve access to soccer in underserved communities
Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the...
PepsiCo announces multi-year partnership with UEFA Women’s Football
PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League
Ahead of the UEFA Women's Champions League...
PepsiCo lands a seven-year partnership with the Philadelphia Eagles
PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field
The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...
Havas Chicago Names John Norman CCO
Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer.
Havas Chicago has...