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Gatorade announces the first-to-market sweat patch and app

Gatorade announces the first-to-market sweat patch and app

The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their...
Gatorade unveils "Goat Camp" where athletes go to become greatvideo

Gatorade unveils “Goat Camp” where athletes go to become great

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...
gatorade leo messivideo

Gatorade Makes Them Sweat with Leo Messi

Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.
Foot Locker & Jordan Brand Announce 'Bold Like Kawhi' Gatorade Campaign Featuring Kawhi Leonardvideo

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...
nba gatorade leaguevideo

NBA Gatorade League Unveils Rebrand with New Name

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...
TBWA Renato Fernandez

TBWA Boosts Gatorade Biz with Creative Promotions

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...
TBWA Chiat Day LA Logo

TBWAChiatDay LA Names Cabaysa MD for Gatorade

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWAChiatDay LA has...
PepsiCo announces multi-year partnership with UEFA Women's Footballvideo

PepsiCo announces multi-year partnership with UEFA Women’s Football

PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League Ahead of the UEFA Women's Champions League...
PepsiCo lands a seven-year partnership with the Philadelphia Eaglesvideo

PepsiCo lands a seven-year partnership with the Philadelphia Eagles

PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...
havas chicago norman

Havas Chicago Names John Norman CCO

Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer. Havas Chicago has...
grey new york bernardo romero

Grey New York Names Bernardo Romero ECD

Joining from Area 23, Bernardo Romero enters Grey New York as Executive Creative Director to serve in its health-related business. Grey New York has welcomed...
VML logo

VML Grabs Prime Position as Cannes Entertainment Agency Of the Year

VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

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BIC Inc. launches its first full range eco-friendly stationery line

BIC Inc. launches its first full range eco-friendly stationery line

As a testament to BIC's sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic BIC, a brand specialising...
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