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Gatorade announces the first-to-market sweat patch and app
The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their...
Gatorade unveils “Goat Camp” where athletes go to become great
Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan
Gatorade is committed to boost elite athletes...
Gatorade Makes Them Sweat with Leo Messi
Gatorade has teamed up with star footballers, Leo Messi and Gabriel Jesus, for its latest global push to roll out dubbed, Make Them Sweat.
Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard
Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle
Foot Locker, an athletic retailer,...
NBA Gatorade League Unveils Rebrand with New Name
The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives.
Beginning with the...
TBWA Boosts Gatorade Biz with Creative Promotions
Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA.
TBWA has introduced...
TBWAChiatDay LA Names Cabaysa MD for Gatorade
The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda
TBWAChiatDay LA has...
PepsiCo announces multi-year partnership with UEFA Women’s Football
PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League
Ahead of the UEFA Women's Champions League...
PepsiCo lands a seven-year partnership with the Philadelphia Eagles
PepsiCo receives naming rights to HeadHouse Plaza at Lincoln Financial Field
The Philadelphia Eagles and PepsiCo, a global food and beverage industry, have announced a...
Havas Chicago Names John Norman CCO
Industry veteran, John Norman, has joined the Havas Chicago office and will serve the agency in the capacity of Chief Creative Officer.
Havas Chicago has...
Grey New York Names Bernardo Romero ECD
Joining from Area 23, Bernardo Romero enters Grey New York as Executive Creative Director to serve in its health-related business.
Grey New York has welcomed...
VML Grabs Prime Position as Cannes Entertainment Agency Of the Year
VML ranked in the top 10 globally, in North America and in the US
In rankings released Thursday, 23 August by the Cannes Lions International...
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BIC Inc. launches its first full range eco-friendly stationery line
As a testament to BIC's sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic
BIC, a brand specialising...
