World Branding Forum

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Virgin Media releases a one-minute spot on how people are staying connected amid the coronavirus pandemic Virgin Media, a British telephone, television, and internet service...

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Advertising Featured News Videos

Virgin Media Launches #BeTheFastest with Usain Bolt

Joshua Hughes

July 11, 2016July 11, 2016

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

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Sony Mobile Dials into Canada with Xperia X

Thomas Ng

June 7, 2016July 5, 2016

Seeing release in June, the stores tied in with the Sony Xperia debut include Bell, Rogers, Virgin Mobile, Wind Mobile, and Videotron. Sony Mobile has...

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Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...

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Featured Industry Marketing News

One-third of Black Friday Online Revenue Was Mobile

Anisha Kapoor

December 1, 2014July 4, 2023

Over one-third of all Black Friday online revenue came from shoppers on mobile devices. The largest mobile commerce platform provider for retail in the U.S.,...

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Industry News

True Advertising Agency appoints Client Services Director from BBH

Anisha Kapoor

August 25, 2020

Andreas Ohlbach brings over 20 years of experience across sectors to True advertising agency Award-winning creative B2B advertising agency True has appointed a Client Services...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Branding Design Featured General

Colour Psychology and What Brand Logo Colours Mean

Ashley Ooi

September 25, 2023

The ideal recipe for a brand logo consists of a memorable logo type plus a colour that reflects your business. When choosing brand logo colours,...

Events

WBF

September 28, 2021April 6, 2022

CONTENTS

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Campaigns Featured News

John Lewis rolls out a new progressive engagement programme

Olivia Pearce

August 6, 2020August 6, 2020

John Lewis & Partners offers its 'Better Jobs' programme to all UK suppliers to help create more rewarding jobs for the people who make its...

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Industry Marketing

Jenny Glover Joins Juniper Park TBWA as Executive Creative Director

Anisha Kapoor

April 27, 2018April 27, 2018

First Senior Hire for CCO Graham Lang, Glover Will Work to Shape Juniper Park TBWA's Creative Output Across All Accounts Juniper Park TBWA announced that it...

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Branding Featured News

Nike Flexes Digital Muscle with Nike+ App Launch

Olivia Pearce

August 3, 2016August 3, 2016

Available on iOS and Android in the United States, Nike+ adapts to a consumer’s preferences to offer the best product recommendations. Nike has rolled out...