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Qatar Airways has announced its partnership with the UEFA Champions League, which will run until 2030, solidifies Qatar Airways’ mission of uniting people through the power of sport.

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Featured General News

Discover the Latest UEFA Champions League Exhibition by Turkish Airlines

Nurul Rustam

April 16, 2024April 16, 2024

As the first official airline partner of the UEFA Champions League, Turkish Airlines has unveiled an unparalleled perspective of its newest top-ranking memorabilia within its...

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Branding Featured News

Pepsi and Frito-Lay Give Soccer Fans a Chance to Win Tickets to UEFA Champions League Finale

Maheen Fatima

April 6, 2023April 6, 2023

Pepsi and Frito-Lay give consumers a chance to join "The Perfect Match" happening in Istanbul. Now, soccer fans can join this fun-filled adventure by winning...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Advertising Featured News

Heineken says the UEFA Champions League are better watched together

Joshua Hughes

September 17, 2019

Heineken encourages having company whilst watching the UEFA Champions League because football is always #BetterTogether A UEFA Champions League match is football as good as...

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Featured Marketing News Videos

UEFA and Pepsi celebrate UEFA Champions League Final

Olivia Pearce

May 23, 2017May 23, 2017

Opening Ceremony Will Feature The Black Eyed Peas Both brands will celebrate football fandom with a global live music celebration at the UEFA Champions League Final...

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Branding Featured News

Hublot announced as the Official Timekeeper of the Premier League

Olivia Pearce

November 6, 2020

Hublot confirms its passion for football by becoming the Premier League’s Official Timekeeper from the start of the 2020-2021 season The first luxury watch brand...

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Branding Featured News

PepsiCo announces multi-year partnership with UEFA Women’s Football

Eliza Jane

August 27, 2020

PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League Ahead of the UEFA Women's Champions League...

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Featured Marketing News

UEFA and Pepsi Announce Dua Lipa as Opening Ceremony Performer

Olivia Pearce

May 9, 2018

New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final UEFA and Pepsi have announced Dua Lipa...

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Advertising Featured News

Nissan Ups UEFA Game for Latin America

Joshua Hughes

April 18, 2016April 18, 2016

Two Nissan teams competed: NP300 Frontier in strong defence, X-Trail and Qashqai in the middle, and March in the agile front. Nissan, global automotive partner...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

Read Time:2 Minute, 15 Second

Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...