World Branding Forum

Read Time:2 Minute, 59 Second

Mercedes-Benz and Dubai’s leading property developer, Binghatti Properties, have revealed their groundbreaking real estate partnership, Mercedes-Benz Places | Binghatti.

Read Time:1 Minute, 58 Second

The Mercedes-Maybach Role in Shaping Luxury Auto Trends

Maheen Fatima

January 18, 2024

In the latest episode of Behind the HYPE, the storied legacy of the Mercedes-Maybach brand highlights its evolution and enduring association with high-profile individuals worldwide. ...

Read Time:2 Minute, 9 Second

Industry News

Mercedes-Benz to Build Luxury Residential Skyscraper in Dubai

Jordan

January 4, 2024April 18, 2024

Luxury automotive company Mercedes-Benz is building its first residential tower in Dubai. The groundbreaking project, dubbed Mercedes-Benz Places, is the company's first real-estate branded project...

Read Time:4 Minute, 3 Second

Featured General News

Mercedes Will Become A Pure Luxury Brand

Joshua Hughes

May 23, 2022

The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,”...

Read Time:3 Minute, 40 Second

Campaigns Featured Marketing

Mercedes-AMG unveils its latest marketing campaign with Lewis Hamilton

Joshua Hughes

December 15, 2020December 15, 2020

The record-breaking world champion is putting his weight behind E PERFORMANCE in the Mercedes-AMG Project ONE What will the seven-times Formula 1 world champion be...

Read Time:3 Minute, 37 Second

Campaigns Featured News

Mercedes-Benz reflects on its five-year “She’s Mercedes” initiative

Olivia Pearce

December 1, 2020

Mercedes-Benz creates new opportunities for the She's Mercedes community to find inspiration even in times of increased digital encounters Whether a renowned financial entrepreneur, race...

Read Time:1 Minute, 48 Second

DJI and Mercedes-Benz EQ Formula E Team have lift-off

Thomas Ng

October 26, 2020October 26, 2020

DJI will supply the Mercedes-Benz EQ Formula E Team with latest aerial imagery and creative camera technology to bring racing fans closer to the action...

Read Time:2 Minute, 3 Second

Campaigns Featured News

Mercedes-Benz demonstrates the responsible side of luxury fashion

Eliza Jane

August 27, 2020

Mercedes-Benz partners Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic At Copenhagen Fashion Week SS21,...

Read Time:2 Minute, 36 Second

Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

Read Time:1 Minute, 41 Second

Branding Featured News

PUMA unveils its latest collections with BMW and Mercedes

Olivia Pearce

July 2, 2020

PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...

Read Time:2 Minute, 13 Second

Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...

Read Time:2 Minute, 19 Second

Mercedes-Benz launches its first ” Let’s talk Mercedes” podcast

Thomas Ng

June 1, 2020

The new podcast offers background stories from the world of Mercedes-Benz Luxury car brand and winner of the World Branding Awards, Mercedes-Benz has launched its "Let's...