World Branding Forum

Read Time:2 Minute, 17 Second

MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has...

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Branding Featured Marketing News

Accenture to Help Enhance Full Customer Experience for Maserati

Olivia Pearce

November 29, 2017November 30, 2017

Accenture Interactive to Help Maserati Re-Imagine the Customer Experience and Boost Sales Accenture announced that Maserati, a premium luxury vehicle manufacturer, has appointed Accenture Interactive...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

Read Time:3 Minute, 10 Second

Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...

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Advertising Featured News

Grey Midwest Promotes Adam Kahn to CCO

Joshua Hughes

February 22, 2019February 22, 2019

Worldwide Chief Creative Officer, John Patroulis, has announced the appointment of Adam Kahn to the position of CCO at Grey Midwest. Grey Midwest has elevated...

Read Time:1 Minute, 34 Second

Advertising Featured News Videos

Warner Bros and FCA Ink Dawn of Justice Deal

Joshua Hughes

February 22, 2016February 22, 2016

Jeep and Dodge branded spots as well as digital extensions will activate consumer engagement leading up to the film’s premiere Fiat Chrysler Automobiles and Warner...