World Branding Forum

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Magnum's foodie experience brings to life the brand's belief that pleasure has more than one layer Called the “Magnum pleasure sensorium”, it celebrates the brand’s...

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Advertising Campaigns Featured News

Magnum and LOLA MullenLowe reimagines history in latest campaign

Olivia Pearce

July 8, 2021

Magnum and LOLA MullenLowe commissions renowned artist, Roberto Ferri, to realise one of the world’s greatest love stories and give them the pleasure they never...

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Campaigns Featured Marketing News

Magnum encourages social distancing with LOLA MullenLowe

Olivia Pearce

August 17, 2020August 17, 2020

Magnum and LOLA MullenLowe have produced a limited edition range of 3-meter beach towels to encourage social distancing A little humour goes a long way...

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Branding Featured News

Magnum launches new tubs made with recycled plastic

Olivia Pearce

August 13, 2020

Unilever's goal is that, by 2025, all Magnum tubs will be made with recycled plastic Last year, Magnum was the first ice cream brand to...

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Campaigns Featured News

Magnum announces its latest campaign with singer and activist, Halsey

Eliza Jane

July 13, 2020

Halsey stars in Magnum spot from LOLA MullenLowe to inspire and encourage others to go after what brings them pleasure Magnum ice cream has announced...

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Campaigns Featured News

Bella Hadid and Alexander Wang Join Magnum Campaign in Cannes

Olivia Pearce

May 11, 2018May 11, 2018

Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Branding Featured News

Magnum Ice Cream Gives New York Summer Scoop

Olivia Pearce

June 8, 2017June 8, 2017

Magnum New York is offering fans a unique summer experience, courtesy of the brand’s new storefront located on Washington Street. Ice cream brand, Magnum, returns...

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Featured Marketing News

Magnum To “Unleash Your Wild Side” in Fierce New Campaign

Olivia Pearce

May 9, 2017

Features Fashion Icons Cara Delevingne and Jeremy Scott Magnum is collaborating with two of the most celebrated names in fashion. Iconic, world renowned Moschino Creative...

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General News

Unilever: Job Reductions and Ice-Cream Division Split in Focus On Core Business

Jordan

March 20, 2024March 20, 2024

Unilever has announced a plan to trim its global workforce by 7,500 positions and initiate the spinoff of its ice-cream division as part of a comprehensive restructuring plan.

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Featured General

Sustainability Initiatives in the FMCG Industry

Nurul Rustam

February 5, 2024February 5, 2024

In the global quest for sustainability, the Fast-Moving Consumer Goods (FMCG) industry stands at a critical crossroad. With mounting environmental concerns and growing consumer awareness,...

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Branding Featured News

Unilever commits to halving food waste and raising nutritional standards

Olivia Pearce

November 27, 2020

Targets announced are part of Unilever's new global ‘Future Foods’ initiative, to support a healthier, and more sustainable global food system Unilever has announced a...

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Campaigns Featured News

LVMH Maisons supports local communities amidst Covid-19 pandemic

Olivia Pearce

May 1, 2020

LVMH Maisons are also supporting actions to mitigate the social and economic impact of Covid-19 As the Covid-19 crisis continues in numerous regions around the...