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Lacoste campaign emphasises the brand’s ageless style
Created by BETC, Lacoste’s new campaign features unusual pairings of people, who have met by chance yet find themselves in the same outfits.
A skater...
Lacoste’s Emotional “Crocodile Inside” Campaign
Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
Verifone and Alipay Expand Global Partnership with Lacoste Deal
Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S.
Verifone and Alipay announced that they have expanded their global partnership to...
Novak Djokovic is Lacoste new style ambassador
Two Legends, One Brand
In 1933, tennis player and inventor René Lacoste, nicknamed the crocodile for the tenacity he displayed on the court, revolutionised the...
Battersea Power Station: Retail and Leisure
Battersea Power Station has announced a further wave of retail and leisure brands. The businesses will be opening in the iconic Grade II listed...
Ralph Lauren unveils plans to close the gender gap in fashion
Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels...
Rogers & Cowan Acquires London Based ITB Worldwide
ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors
ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...
Lagardère Sports And Entertainment Launches Lagardère Plus
Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing
Lagardère Sports and Entertainment has launched...
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